Showing posts with label SEO in INDIA. Show all posts
Showing posts with label SEO in INDIA. Show all posts
Google's Gary Ill-yes says web-masters can expect a Panda refresh within the upcoming weeks.
Google’s Gary Ill-yes announced that the next Panda update will happen in the upcoming weeks. He said he expects it in the next two to four weeks.Ill-yes referred to it multiple times as a data refresh, not an algorithmic change. So sites that have been suffering from this algorithm may see a recovery in the near future. However, not all sites will see a recovery: Some may not recover, and new sites may also be hit by this data refresh. When the data refresh is updated, we will make sure to notify you right here.Ill-yes also explained that it is in Google’s best interest to keep this data fresh, so the they want to keep it updated as frequently as possible. But they do require manual updates and will currently not run by itself like some of their other algorithms.
History of updates:
Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising.This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google's webmaster forum, became filled with complaints of scrapers/copyright infringer getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google's Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google provided an advisory on its blog, thus giving some direction for self-evaluation of a website's quality. Google has provided a list of 23 bullet points on its blog answering the question of "What counts as a high-quality site?" that is supposed to help webmasters "step into Google's mindset.
Read More: Click Here
Adding a dynamic countdown — to show the days until a deadline like a sale starting or registration period ending, for example — has gone through several iterations. There’s the countdown script, then Google debuted ad customizers with a countdown variable. Now Google is building on the ad customizer functionality with a new widget.
As soon as you type “{=” into a line of ad copy in the AdWords web interface, the widget will appear. Now just pug in the date and time the countdown ends and the days ahead of the countdown end date that you want your ads to start running.
The time zone defaults to the “Ad viewer’s time zone”, or you can change that to the time zone that the account is located in.
I happily stumbled on this update while setting up countdown ads, and it’s a big improvement over having to type the entire sequence in manually.
Know more:
As soon as you type “{=” into a line of ad copy in the AdWords web interface, the widget will appear. Now just pug in the date and time the countdown ends and the days ahead of the countdown end date that you want your ads to start running.
The time zone defaults to the “Ad viewer’s time zone”, or you can change that to the time zone that the account is located in.
I happily stumbled on this update while setting up countdown ads, and it’s a big improvement over having to type the entire sequence in manually.
Know more:
As we know the Panda update is aimed to bring the judgment to the
content farm and those sites which steal and duplicate, that means in
order to prevent Panda from blacklisting you, you have to stop stealing other’s articles, and really focus on creating unique content.
Try to look at your place in your industry and say to yourself:
That sounds pretty much like old school SEO practice, you might ask? The answer is yes, but now it’s the most important SEO practice!
- “What is the topic that my readers will be interested about?”
- “What do I offer to my readers that are unique? What about my content is just here and nowhere else?”
That sounds pretty much like old school SEO practice, you might ask? The answer is yes, but now it’s the most important SEO practice!
Google has recently updated their search engine algorithm with the
latest Panda update. They have applied the changes in the US and it has
created controversies and havoc in the internet industry. Now the
question is, how will this change affect your site’s SEO once it is
released all over the world?
Question mark on This
I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all.
The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’
The purpose of the Panda
The change is implemented in order to eliminate ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. You have to understand that Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
The Panda update has affected sites like Mahalo, Ezine articles, Wisegeek and a lot of other websites. I was personally surprised that Ezine articles was affected because they do look over and edit their articles (they even reject some) – although perhaps quite loosely. Now they said that they’ll be more strict with the articles they are accepting.
More Details
Question mark on This
I for one am excited and at the same time a bit anxious on how it will affect some of my blogs. There have been some civilian casualties in the US such as Cult of Mac (which is a blog that discusses about Mac) and other seemingly innocent websites that do not practice content farming at all.
The question we need to ask ourselves is ‘if there have indeed been any civilian casualties, what are the chances that I might be one of them when the change is implemented in my country?’ The bigger question you need to ask yourself is, ‘how does this change affect my site’s SEO?’
The purpose of the Panda
The change is implemented in order to eliminate ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. You have to understand that Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
The Panda update has affected sites like Mahalo, Ezine articles, Wisegeek and a lot of other websites. I was personally surprised that Ezine articles was affected because they do look over and edit their articles (they even reject some) – although perhaps quite loosely. Now they said that they’ll be more strict with the articles they are accepting.
More Details
I am seeing early but significant chatter this morning around Google
algorithm and search results changes. Some are saying it is Penguin related and some are saying it is Panda related. It is too early to tell.
Panda does tend to refresh every few weeks or so but Penguin may still be rolling out and updating. So it is unclear.
Folks at WebmasterWorld and Black Hat World are are speculating either Penguin or Panda. Here are some quotes from the threads:
This may be normal flux or it may be a sign that Panda is refreshing, once again or that Penguin 3.0 is settling down?
Know more:
Panda does tend to refresh every few weeks or so but Penguin may still be rolling out and updating. So it is unclear.
Folks at WebmasterWorld and Black Hat World are are speculating either Penguin or Panda. Here are some quotes from the threads:
Yes, something happened in the UK late last night or this morning. I think it may have been Panda related but it's getting very difficult to tell.
This may be normal flux or it may be a sign that Panda is refreshing, once again or that Penguin 3.0 is settling down?
Know more:
The last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google's John Mueller has told in a video hangout that there probably won't be PageRank updates in the future.
But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google "have no plans to do further updates," around PageRank. He even said webmasters and SEOs should stop using "PageRank or links as a metric" around their web sites.
Here is the full quote:
But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google "have no plans to do further updates," around PageRank. He even said webmasters and SEOs should stop using "PageRank or links as a metric" around their web sites.
Here is the full quote:
I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.htmlMORE DETAILS :--->
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
When Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content hit on September 25, some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge.
What it could mean for your website’s content strategy?
Although Google closely guards its algorithmic secrets, here’s what we know about Panda historically, based on what Google representatives have said about it and on other data analyses shared amongst the web marketing community:
- Panda targets “thin” content on sites, which often equates to a general lack of content
- Panda targets duplicate content, usually when a site has a large volume of it
- Panda targets machine-generated content (what marketers often refer to as “spun content”)
Google hasn’t opened up on the specifics of this latest iteration on the algorithm, but based on initial findings from others around the web and at BrightEdge, we can share data on what types of sites have been impacted positively and negatively. From that, you can make some inferences about how it might affect your site and how you should adjust.
Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors that Google was pushing out a new algorithm, maybe the eagerly anticipatedPenguin refresh which is expected really soon or maybe something else?
Google told us just now that the Panda 4.1 release is still rolling out and that may be what SEOs and Webmasters are noticing.
Google launched Panda 4.1 on September 25, 2014 and told us it would be a “slow rollout” that would go into the following week. No one really expected the rollout to continue into this week but it has and the fluctuations and ranking changes you are seeing are likely related to that.
If you saw a huge drop in Google traffic, it may or may not be related to Panda 4.1. Google is constantly making changes and although you may notice a drop on the Panda 4.1 release date, you may have been impacted by other algorithms, user interface changes or manual actions. In addition, you might not notice a change on September 25th but notice one over this past weekend, which could also be related to Panda 4.1.
Google has confirmed with us that Panda 4.1 is still rolling out.
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.
Our Guide To Google Panda:
“Hummingbird” is the name of the new search platform that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words. Read our Google Hummingbird FAQ here.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
